We unified a health tech company's fragmented offerings into a single, powerful value proposition. The resulting strategic blueprint became its north star, driving a successful rebrand and accelerated market growth.

Key Account Management is critical in B2B models. Inefficient structures misaligned with strategic objectives and the client's stakeholdrs hinder potential. Using customer based approach, we optimized KAM setup to achieve performance and engagement.

A spun-off tech services business was left with 1 marketing FTE and needed brand refresh. Acelyst Fractional CMO placement, helped designed organizational structure, including outsourcing, for short-term rebranding while building longer-term marketing capabilities.

Undifferentiated, product-based messaging hindered sales. Acelyst crafted a customer-centric positioning and narrative, creating a compeling story that resonated with customers, partners, and investors to jumpstart growth.

A B2B health-tech company struggled to align offerings with evolving customer needs due to lack of insight. We developed a systematic approach to understand customer value, enabling them to identify valuable expansion opportunities and position new offerings effectively